Hello 👋
I'm

Welcome to my portfolio!
Dive in to explore who I am, what I do, and the vision that drives me forward :>

IN, USA
Open to work!

ABOUT

Photo of Annie Tran, Business Analytics and Design student

Curious about me?

My name is Hien Anh (Annie) Tran. I grew up in Hanoi, Vietnam, and I'm currently studying in the United States, pursuing a double major in Business Analytics and Communication with a minor in Design studies. I'm passionate about turning complex data into visually engaging insights, developing innovative marketing campaigns, and managing social media with a strategic eye. My interests also extend to UX/ UI design and creating pixel-perfect illustrations. that blend precision with creativity. I am eager to transform data into insights, and insights into strategy

My MBTI is ENFJ-A (Extraverted, Intuitive, Feeling, and Judging traits). I am very much an inspiring optimists, readily taking action to do what I feel is right. Of course, I enjoy working on projects end to end, from ideation all the way to development.

On campus, I participate in:

  • Alpha Chi Omega
  • Speaking & Listening Consultant
  • Vietnamese Student Association
  • Honor Scholar Program (2022)
  • I have a mission...

    My mission is to leverage my skills in data analytics and using them to support marketing strategies with pleasant designs. I aim to contribute to the community by sharing knowledge, collaborating on innovative projects, dealing with complex challenges, and continuously improving my vision.

    SKILLS

    The skills, tools and technologies I can working on

    MySQL

    Python

    Tableau

    Power BI

    RStudio

    Google Analytics

    Excel

    Google Workspace

    Figma

    Illustrator

    Photoshops

    Premiere Pro

    Sprout Social

    Meta Spark Studio

    BUSINESS & COMMUNICATION STRATEGIES

    Some of the noteworthy ideas I've planned

    lululemon

    lululemon MIRROR Intergrated Marketing Plan

    Crafted an integrated marketing plan for lululemon's new product launch, focusing on raising brand awareness, driving sales, and promoting diversity and inclusion through a consistent narrative across all channels

    vsa

    VSA's Social Media Content and Management

    Strategy and content planning as Head of PR in DePauw Vietnamese Students Assiciation

    foodx

    Foodx - Indy's Food Truck Marketing Proposal

    How to promote FoodX in Indy

    tuong

    Tuong - Classical Vietnames "Opera"

    How can a traditional performance art be made more appearing and attracting to younger generations?

    ananas

    Ananas Local Brand - Market Penetration

    Discover Vietnam local business's market penetration

    maintain

    Maintain SNS Always-On Content

    The project involves conducting a thorough recap and research, setting strategic direction, developing a comprehensive social media proposal, and establishing a crisis management plan for the electronics company's SNS Always-On Content

    vitabrid

    Vitabrid's New Product Launching

    Planned the launch strategy for a new skincare product: powdered Vitamin C, focusing on market positioning and promotional activities to maximize impact

    laxis

    Laxis Business Analysis

    Analyzed an AI meeting assistant's business model, identifying key components using the Business Model Canvas, Leaps of Faith, and MCP framework

    BUSINESS ANALYTICS WORKS

    Highlighted projects and insights

    CREATIVE WORKS

    UX/ UI Design - Illustrator - Photography

    CERTIFICATION

    Advertising Project Management

    Brand Camp Asia

    Project management - AdvertisingProject - Creative Execution - Brand Management - ClientManagement

    Strategy Consulting Vitual Experience Program

    Boston Consulting Group (BCG)

    Data Analysis - Business Analysis - Consulting

    Foundations of User Experience (UX) Design

    Google

    UX Research - User Experience - Human Centered Design - UsabilityTesting

    Infodemic Management: Social Marketing and Message Testing Methods

    World Health Oraganization (WHO)

    Social Marketing - Design Thinking - Social Media Marketing - Public Health

    Enterprise Design Thinking Practitioner

    IBM

    Creative Ideation - Design Thinking - User Experience

    UX/ UI Booster

    Staylab - Product Mastery

    Product Design - UX/ UI - Project Management - Creative Ideation

    Marketing Case/ Contest Preparattion

    No More Lies Marketing Academy

    Market Research - Marketing - Pitching Ideas

    Practical Business Case Thinking

    G.A.P Institutte

    Business - Business Planning - Business Strategy - Business Analysis

    Creative Fundamentals

    No More Lies Marketing Academy

    Creative Ideation - Ad Campaigns - Marketing Creativity - Idea Generation

    Introduction to Google SEO

    UCDavis

    Search Engine optimization (SEO) - Marketing - Content Strategy - Algorithms - Analytical Skills

    Inside LVMH Certificate

    LMVH

    Supply chain management - Retail operations - Sustainability - Customer experience - Innovation - Environmental responsibility

    On-Premise Sales Job Simulation

    Red Bull

    Account Data Analysis - Data Analysis - Excel Reporting - AccountManagement - SalesPerformance

    Top 20 Product Management Competition - The A Program

    AIESEC Vietnam

    Product Strategy and Development - UX/ UI Design - Tech Innovation - Team Collaborattion
    “My greatest works come in
    the community”

    I've always believed that the most rewarding experiences come from giving back. Through community service, I've been able to turn my skills and passion into meaningful contributions that strengthen and support others. From volunteering with local organizations to leading social impact projects, I strive to make a difference in every community I serve with the skills I have.

    COMMUNITY ACTIVITIES

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